Our ORGANIC certified moisturizing shampoo is specially designed to hydrate your hair naturally. It gently cleanses for silky, shiny hair.
- Actions: Cleanses, moisturizes & revitalizes.
- Hair type: All hair types.
- Texture: Delicate foam on contact with water.
Treat your hair to a shower of softness! A caress for hair thirsty for tenderness.
- YUKA: 100/100
- INCI Beauty: 17.5/20
- At your door in 2 to 4 working days
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HIGHLIGHTS
- A natural moisturizing cocktail for light, silky, revitalized hair.
- Formulated without silicone and made with 98.9% ingredients of natural origin.
- A fusion of natural formula and expertise thanks to the integration of plant proteins.
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EFFICIENCY
Keratin is a protein whose role is to protect hair from external aggression. It's essential for healthy, beautiful hair!
That's why we've added an expert concentrate of plant proteins from wheat, corn and oats to our formula, specially designed to boost your hair's hydration and protection. These hydrolyzed proteins reproduce the natural constituents of naturally occurring keratin.
They work in synergy to wrap each strand in a moisturizing and protective film, reinforcing your hair's natural barrier against external aggressions.Give your hair expert protection and intense hydration with our plant protein concentrate, for visibly stronger, shinier, more resilient hair.
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HOW TO USE IT
A sulfate-free shampoo takes 2 washes!
Apply a dab of shampoo to wet hair, lathering from roots to ends, massaging scalp thoroughly. Rinse thoroughly. Repeat the operation to obtain a creamy lather for the second wash. -
INCI list
List of our ingredients in this product.
- Aqua (Water): Water, as in what covers 70% of the planet Earth.
- Coco-Glucoside: Of vegetable origin (coconut and sugar), makes foam.
- Sodium Coco-Sulfate: Very soft surfactant of natural origin derived from coconut oil, which washes.
- Coco-Betaine: Surfactant of natural origin derived from coconut oil, which makes foam.
- Malus Domestica (Apple) Fruit Water: Organic Apple water pressed from fresh apple pulp, which provides shine and moisture.
- Perfume (Fragrance): Perfume of natural origin.
- Pca Glyceryl Oleate: From its small name, Pyrrolidone Carboxylic Acid Glyceryl Oleate. Of 100% vegetable origin, it is a conditioning agent: it facilitates disentangling.
- Sodium Benzoate: Synthetic preservative authorized by Ecocert.
- Sodium Chloride: Sodium salt (the same as the one you put in your pasta dish, of purified mineral origin). It allows Frimousse not to sting the eyes.
- Sodium Gluconate: Of natural origin, protects the stability of the shampoo.
- Sodium Lactate: Sodium salt of lactic acid, produced by the fermentation of sugar; it regulates the pH of the formula.
- Citric Acid: Comes from lemon and balances the pH of our shampoo.
- Hydrolyzed Corn Protein: Hydrolyzed corn protein.
Repairs the hair fiber, prevents breakage, brings suppleness and a silky touch. - Hydrolyzed Wheat Protein: Hydrolyzed wheat protein, also known as plant keratin. Strengthens and improves the elasticity of the hair, brings volume and softness.
- Potassium Sorbate: Preservative authorized by Ecocert. Very tiny amount.
- Hydrolyzed Soy Protein: Hydrolyzed soy protein, with regenerating and moisturizing properties.
- Aloe Barbadensis Leaf Juice Powder: Organic aloe leaf juice powder. Moisturizes and soothes.
- Ricinus Communis (Castor) Seed Oil: Organic Castor oil with toning and nourishing properties.
- Hydrolyzed Jojoba Esters: Derived from jojoba oil, strengthens and moisturizes hair without greasing it and makes brushing easier.
- Hydrolyzed Sweet Almond Protein: Hydrolyzed sweet almond protein, softens and protects hair.
- Benzoic Acid: Benzoic acid, helps to preserve. Tiny amount.
- Leuconostoc/Radish Root Ferment Filtrate: 100% natural preservative from radish fermentation.
🍋 TIPS FROM EMMA, COMMUNICATIONS ASSISTANT
"Before rinsing my shampoo, I take the time to gently massage my scalp. This stimulates blood circulation favoring optimal absorption of the moisturizing benefits."
♻️ COMMITS TO THE END OF THE PACKS
A 100% recycled and recyclable plastic bottle.
The big +
Our ultra-efficient active ingredients come from atypical fruits & vegetables, rescued from waste by French farmers.
Join the movement by doing the right thing for your skin and the planet!
Its assets
- Aloe Vera
Aloe vera is a real treasure for the hair. Thanks to its moisturizing, soothing and regenerating properties, it deeply nourishes hair, leaving it soft, shiny and more manageable. Its light, non-greasy gel helps reduce scalp itching and soothe irritation, while promoting healthy hair growth. By incorporating it into your hair routine, aloe vera gives you strong, silky, healthy-looking hair.
- Organic AlmondThanks to its softening power, sweet almond oil soothes and nourishes the skin while protecting it.
- ORGANIC Apple
Apple, rich in nutrients and antioxidants, revitalizes and strengthens hair, promoting growth and leaving it soft and shiny.
- Castor ORGANICThe queen of vegetable oils, castor oil provides deep nourishment for skin and hair. Despite its misleading name (Castor Seed Oil), it has nothing to do with rodents and is totally vegan! Perfect for intensely moisturizing, it is known for its repairing benefits on damaged lengths and dry skin.
Frequently Asked Questions
How long does 400ml last?
It all depends on how often you use it 🙂
With an application equivalent to a nut of shower gel once a day, the product will last about 1 1/2 months for a single adult.
For shampoo, which is used less frequently, count on about 3 months. Of course, this depends on the length of your hair...
As for intimate gel, which is used in smaller quantities, it will last you almost 4 months!
Any tips on how to take care of my hair?
There's only one thing to remember: un-li-ca-tesse!
Emulsify the shampoo in your hands before applying it to your scalp, paying particular attention to the roots but not rubbing too hard.
If you have time, use a 2nd shampoo to make sure you've removed any residue responsible for dulling hair and re-greasing too quickly.
If you're making a mask, let wet lengths drain as much as possible before applying the product, to avoid diluting it too much.
To dry, don't wring out too hard, but press the towel gently and dab the lengths.
Never use a hair dryer, or if you can't do without one, set it on a cold thermostat.
Do your hygiene products contain sulfates?
We have banned sulfated surfactants (= washing active ingredients) from our formulas, as they are of petrochemical origin and particularly irritating to the skin, especially for daily use. The most common of these sulfates, found in 90% of conventional hygiene products, is Sodium Lauryl (or Laureth) Sulfate. Used on a daily basis, it dries out the skin, making it more vulnerable to external aggressions; in the shampoo version, it strips the hair and suffocates the scalp by stimulating sebum production: euuuh no that'll do, thanks 😉
Our surfactants are all of natural origin, derived from sugar or coconut, and authorized by the independent certification label ORGANIC Cosmos Ecocert. Extremely gentle on the skin, they cleanse effectively without disturbing the natural balance of the skin's microbiota.
How much to use for an optimal wash?
We often tend to use far too much product, which is not only unnecessary for your skin, but also wasteful and damaging to both the planet and your wallet.
Remember: just because a product lathers more doesn't mean it's more effective in terms of cleansing. What counts is its washing properties, and therefore the surfactant used!
- For a shower gel, the equivalent of a walnut in the palm of the hand, spread over the body.
- For a shampoo or conditioner, the equivalent of a €2 coin (or a little more if your hair is very long).
- For toothpaste, a pea-sized dose will do the trick.
Can I use it for my child?
All our formulations are designed to be as healthy as possible: certified ORGANIC, they contain a minimum of 99% ingredients of natural origin. 🌿 They are therefore ideal for caring for all skin and hair types, from age 3!
As far as face care is concerned, you can use Magic Mousse cleansing foam from pre-adolescence onwards (around 9-10 years), when the first little skin concerns appear. The rest of the anti-imperfection range is recommended after the onset of puberty, from age 12-13!
If in doubt, ask your paediatrician for advice, using the full INCI list on each product sheet.
What to do with the empty tube/bottle?
We're constantly working to improve our packaging, reduce the amount of plastic and cardboard used, and thereby reduce our environmental footprint.
Our tubes, bottles and cartons are made of recycled plastic from old milk bottles or FSC-labeled recycled cardboard (from sustainably managed forests), and are 100% recyclable.
But they won't be recycled unless they're sorted, and for that, YOU have the power!
So don't forget: once you've finished, place the packaging in the YELLOW BIN 💛
Please note!
- 400mL max formats: unscrew the pump and dispose of in the black garbage can.
- Serums: the dropper (pipette) must be unscrewed and disposed of in the black garbage can.
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4.7 /5
Calculated from 102 customer review(s)
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