julie and the anti-waste "philosofruit"
Pulpe de Vie was born 15 years ago out of my desire to create organic and natural cosmetics accessible to all and from an analysis: tons of good organic fruits and vegetables are thrown away every day because of their appearance. Why not upcycling them to create high in vitamins beauty care products ?
Care products that are gentle for the skin and for the planet, full of sun and good mood, because we come from the South !
a little "biogra-fruit"...
This is Julie when she was 13 years old. She doesn't know it yet, but her destiny is to save "ugly" fruits!
To understand the genesis of Julie's project, we must go back a long way, to where she spent the best years of her childhood: on the borders of sub-Saharan Africa.
Bathed in sunshine and "joie de vivre", she grew up in an environment that gave her a taste for freedom and simple things. She was deeply soak up with an art of living based on authenticity and closeness to nature, values that will never leave her.
This is Julie when she was 13 years old. She doesn't know it yet, but her destiny is to save "ugly" fruits!
After a return to the greyness of Paris for business studies followed by a 10-year career in marketing in large groups, it became clear to her that this was not the life she wanted. She needed to get back to basics, to reconnect with nature and to find the light of the South back: she left for Marseille!
At a time when protecting the planet is not yet a trend, she has an idea that is off the beaten track: that of to reuse "ugly" fruit from unsold food to make skin care products. Shaking up the codes of cosmetics of the moment, she decided to place the fight against waste at the heart of her commitment.
...a quirky but common sense idea, which soon bore fruit!
Not easy to create such an innovative and local production line by starting from scratch: relying only on the strength of her idea and her power of persuasion, Julie ended up building a network of partners in the South of France: farmers from small organic farms, laboratory technicians for the elaboration of the formulas, and investors who believed in her approach. She made it: in 2009, Pulpe de Vie was born!
This is by doing the best with the means at its disposal, with an iron will and a lot of vitamin C (thanks to the fruit!), that Pulpe de Vie quickly took off. In 2015, Julie gave a boost to her strategy by choosing to distributer the bands in the mass distribution. The gamble paid off: Pulpe de Vie is now sold in most major national retailers and is exploding on the web (by the way, why not take a look at our e-shop?)
An unyielding small business that still holds its own against the giants of the cosmetics industry, Pulpe de Vie remains human-sized and relies on the loyal support of its enthusiastic community on social networks, which has participated in co-creating product innovations since 2022.
12 years later, Pulpe de Vie is a true entrepreneurial success story with 48 products in the catalog, more than 2000 points of sale in France, 2.5 million euros in sales in 2020, and still the same energy to produce skin care products that do make sens and bring color back into our lives!
they all lived very happily
and had a beautiful skin!
A team full of vitamins!
Product manager with a degree in cosmetics, she helps design the most qualitative care products for your skin. Passionate about horseback riding, she was even qualified for the French championships... of pony riding!
She is the official photographer of the team and the social media manager. As the producer of our visual contents, it is thanks to her creative and inspired vision that our product pictures and videos are so successful. She doesn't beat around the bush: her thing is pole dancing!
Administrative assistant, she also manages the accounting and customer service. She is our Swiss Army knife! When she is not tickling her twins, she wiggles to music... Sunny, of course!
Meet Madame Matrices! Sales coordinator, she manages the administrative side of the sales team. She also likes to party and travel...
Nourah is our logistics coordinator: she's the one who makes sure your orders get to the right place at the right time! An adventurer at heart, she loves traveling solo to discover new horizons.
As e-commerce manager, she manages our website from A to Z. With them, your orders become reality! An experienced aquarist, she can't get enough of the word "aquarium".
A new marketing assistant, Lisa has just arrived in Marseille, from the North of France... that is, Avignon 🙂 She loves: cats, her hair, and designing super hot beauty accessories!
Meet our new community manager: she's the one behind all our social networks! Spontaneous, Emma loves to bring you her touch of freshness and good humor on a daily basis on Insta 🙂
An entrepreneur in top form
Running a company while taking care of a young child alone, a mission that is totally possible for Julie!
Here's her inspiring recipe for finding the right balance and sticking with it for the long haul.
